Bottleneck Diagnostics | The one thing holding your growth back
Insights Book a call
Insights Get my Quick Wins Map Book a call with Raoul

Working hard, but growth has stalled?You’re closer than you think.

I help service business owners get clear on the moves that grow their business most, and the order to make them in.

The Quick Wins Map

Free

Start here. A scan of your business from the outside in: what you’re already winning at, the one thing in the way, and the first three fixes to make.

No card. No call. No pitch.

Get my Quick Wins Map

The Messaging Map

A$99, one-time

The next step deeper. Research on what your ideal customers are thinking, saying and searching for, turned into the words that bring them in.

One purchase. No subscription.

See a sample Messaging Map

Book a call with Raoul

30 minutes

For when you’d rather talk it through. We look at your business together and name the next move to make.

No pitch. You leave with clarity either way.

Book a call
The 1am questions

You’ve built something real. A good product, customers who love it, revenue coming in. And still, the same questions keep coming back:

  • Why does the dashboard show clicks, impressions and visits, but not new customers?
  • Why does everyone I ask for advice recommend exactly what they sell?
  • Why are the tactics that worked two years ago barely making a dent now?
  • Why does every new marketing idea feel like throwing spaghetti at the wall?

If a few of those sound like your own voice, nothing is broken. In an established business, these usually trace back to a single constraint that quietly caps everything else. Find that one thing first, and everything you’re already doing starts working harder.

The Quick Wins Map finds where your fastest growth is hiding.

Get my Quick Wins Map
What changes
Clarity. On the one thing that matters most.
Focus. Your hours go to what actually grows the business.
Momentum. Fixes in the right order compound. Five half-started projects don’t.

Based in Sydney. Working with business owners everywhere.

Why this exists

Everyone’s advice is whatever they happen to sell.

The SEO firm recommends SEO. The video agency recommends video. None of them are wrong. They just see your business through the thing they sell.

I don’t sell a direction. I’ve scanned 100+ Australian businesses, and before that spent 11 years growing brands like ING, Vodafone and KLM. Both serve one job: an honest read of what will move your business most, and what to do first.

If the answer is video, I’ll point you to someone brilliant at it. If it’s your landing page, I’ll say so. Word of mouth is my whole growth engine, so the diagnosis has to be right.

  • Objective by design. The diagnosis doesn’t depend on you hiring me after, so the only thing I have to sell is the truth.
  • Pattern recognition. Agencies, global brands, and 100+ businesses scanned since.
  • AI that fits you. Where it genuinely saves you hours I’ll show you; where it doesn’t, I’ll say so.

Raoul Wijnberg, founder

Raoul Wijnberg, founder of Bottleneck Diagnostics
Not ready to talk yet?

Get your first insights free,with the Quick Wins Map.

A fictionalised plumber’s Map, built from real scan patterns. Whatever you sell, yours reads your own business.

Quick Wins Map Fictionalised example
Clearview Plumbing Co.

Plumbing · Sydney

Read from what is public: the website, the reviews, the ads.

First, what’s working

90+ five-star reviews, more than most plumbers near you.

Seen on: your Google reviews

People search your name, and your reviews meet them there.

Seen on: your Google profile

15 quick wins found in this business.

Every one builds on something already working, ranked biggest first. The first is written out in full. Nothing held back.

Get my Quick Wins Map
Your bottleneck

Catch the not-yet-ready

The work is good. Nothing brings the customer back after it.

Nothing on the site or the Google profile offers a service plan, a reminder, or a reason to call again. Repeat work and referrals are left to chance.

Point your strength at it90+ people already trust you. Right now nothing goes back to them.
Quick win 01 of 15 · Your first move

Send a yearly service reminder to every customer you have already looked after.

About 40 minutes to set up, then 5 minutes a month.

  1. Pull last year’s jobs out of your invoicing software.
  2. Write four lines: the job you did, the month it is due again, roughly what a check-up costs, and how to book it.
  3. Set it to send on the anniversary of each job, then leave it running.

The words are written out for you in your Map. Yours either way.

Quick win 02 A note two weeks after every job. It brings work back and earns reviews.
Quick win 03 A maintenance plan for the 90+ customers who already trust you.

And 12 more, ranked biggest first.

All 15 are in your Map.

The free Quick Wins Map reads what is public about your business. Yours comes back with your own 15 wins, the first written out for you. Type your website in and the scan starts straight away.

Free. The scan runs in minutes. Your Map link goes to the email you add on the next step.

See a full sample Map

What I do
Find.
Focus.
Grow.

Your growth runs through five stages: get found, turn visitors into leads, build trust, turn leads into customers, catch the not-yet-ready. The Map checks all five, shows where you’re already strong, and names the one stage holding the rest back. Then you get the order to fix things in, so every hour, and every dollar, works harder.

And sometimes the answer isn’t more growth at all. It’s better margin on the work you already have. Want to walk the five stages yourself? Here’s the full method.

Most businesses don’t have a leads problem. They have a decision problem.

Of 100 real businesses scanned, only 7 had a lead problem. The most common bottleneck: keeping the customers they already win.

Read the study
Owners like you

You weren’t doing it wrong. It’s really hard to see your own business clearly when you’re standing in the middle of it. I help owners see what’s been there all along.

“Raoul has unique listening skills and distils challenges into simple priorities.”

Robert Hendriks
Robert Hendriks
CEO, SFI Health

Focus on the work you love.I’ll find what grows it.

Ready to know your next move?

Book a call with Raoul
Book a call

Thinking about your next investment: a hire, a rebrand, another agency? Maybe it’s exactly the right move. The diagnosis makes sure, before the money goes out. Most owners spend Sunday night guessing what Monday should be for. After the diagnosis, you know.

Prefer to just book a time? Book a call

01

We talk. A focused 30 minutes on your business.

02

You get clarity, fit or not. If it’s not a fit I’ll say so and point you somewhere useful.

03

If it’s a fit, a 21-day plan built in the right order.

One flat fee. No retainer, no lock-in. The plan is yours: run it with your own team, or bring me in. Your call.

Another year working on the wrong thing costs more than any diagnosis.

Not for pre-revenue businesses; the diagnosis needs real customers to read.

The strength the Map can’t see

Your biggest strength is often the one the internet can’t see.

The Map reads everything you’ve put online. But your biggest strength, and your biggest risk, often live off it: the authority you’ve earned, the referral relationships that actually feed you, the two customers quietly carrying most of your revenue, a business that can’t yet run without you. A conversation finds it, adds your numbers, and turns it into a clear 21-day plan. No pressure.

“In our first call, Raoul identified the real constraint in our business. Unlike the agencies we’d worked with before, he didn’t push generic solutions. The audience research was impressive and the plan forward was very clear.”

Jared Hastings
Jared Hastings
Marketing & Operations, The Coaching Room

Tell me about your business

Five quick questions so I know your situation before we talk. Whatever you share stays between us.

Or skip the questions and book a call.

What kind of service do you provide?
What best describes your business?
What's your average monthly revenue? (optional)

I read every one and reply either way, usually within a day.

Common questions

What is the Quick Wins Map, and is it really free?

A free scan of your business from the outside in. It reads what’s publicly visible, your website, your search presence, whether AI tools can find you, your social proof, then shows you what you’re already winning at, the one thing holding your growth back, and the first three fixes to make. Free means free: no card, no login, no call. You get the link to your Map by email, and it’s yours to act on with your own team or anyone you trust. There’s no catch.

What’s the difference between the Map and a call?

The Map reads everything that’s public and shows you the strengths the internet can see, plus the one thing holding them back, free and in minutes. A call finds the strength that isn’t online yet, the authority or edge you’ve never posted, and adds your numbers and context, then turns it into a clear 21-day plan. The Map is the what. The call is the what-first, the how, and the strength only a conversation can find.

Who is this for?

Service business owners with a proven offer and real revenue, typically $500K to $5M, who are working hard but not growing the way they expected. Also owners about to launch something new who want the order right this time, and multi-location owners, where the interesting question is usually why one site performs and another doesn’t. If you’re just starting out with no customers yet, this isn’t the right step for you yet.

What exactly do I get in the full diagnosis?

Three calls: discovery, diagnosis, and reveal. Between them I dig through your numbers, your funnel, and your market. You get a live diagnosis page your whole team can open and use, showing the full landscape of what could move your business, narrowed to the two or three areas that matter most, one clear recommendation on what to tackle first and why, and the 21-day plan to do it. We walk through all of it together on the reveal call.

What does working with you cost?

The Map and the first call are free. If we go further, the full Bottleneck Diagnosis is one flat fee, agreed on the call before any money moves. No retainer, no lock-in, no surprise line items. And if the free call gives you what you need, that’s a fine place to stop.

What happens after the 21 days?

Most owners run the plan with their own team or a provider they already trust, and that’s exactly how it’s designed. You’re never executing blind: every step says what to do and why it’s in that order. If you want help along the way, we can talk about what that looks like. There’s no obligation built in, and no part of the diagnosis depends on you buying anything after it.

Do you guarantee results?

I guarantee clarity. I can’t guarantee outcomes that depend on your execution, and no honest advisor can. What I guarantee is a rigorous, specific read on what’s holding you back and what to do first. Whether you act on it, and how, is up to you.